Overview of Vietnam Consumer Electronics Report Q3 2017 – Includes 5- year forecasts to 2021 by BMI Research
- BMI Industry View
- Industry Forecast
- Industry Risk/Reward Index
- Market Overview
- Industry Trends and Developments
- Regulatory Development
- Competitive Landscape
- Demographic Forecast
■ Robust purchasing power growth envisaged, which should deepen the devices market as households gain the disposable income required to enter the global market.
■ Smartphones, particularly low-cost Android devices, are popular with consumers, with penetration rates rising rapidly.
■ As incomes rise, notebooks and hybrid notebooks should see growth due to a greater degree of functionality differentiation to smartphones.
■ Operator investments in data networks are boosting demand for connectivity devices, particularly into underpenetrated rural and lower income areas.
■ Downturn in PC market could become a feature of the market if smartphones as standalone computing devices becomes the norm for a large part of the population.
■ External shock, such as a hard landing in China or disruption to regional/global trade networks from a Trump presidency.
■ Relentless pressure for lower prices in key product categories like TV sets, tablets and smartphones putting pressure on margins as Chinese OEMs achieve higher standards.
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